Saraswati Shop aims to share and magnify beauty. Beauty uplifts the spirit and offers a pathway for the heart to shine through. We invite you to wear what delights and inspires…and spread the love, positivity and goodness to those around you.
Although we are new to direct to consumer e-commerce, Saraswati jewelry has been shared far and wide via Saraswati Imports, the wholesale business founded by Elisa Mishory in 1991. In the early 1990’s, Elisa’s lifelong attraction to the arts and beauty led her on extensive travels through SE Asia. Along the way she was awestruck by the talents of the artisans she met and their extraordinary creations, and she began to collect textiles and jewelry to share with friends back in California. Soon she was expanding her horizons to boutiques throughout the US, having discovered that she had a talent for partnering with artisans in design collaboration, marrying their Asian sensibilities with the American aesthetic. Nearly 30 years later, we are sure you will agree that the quality, design and craftmanship of Saraswati jewelry is remarkable in its simplicity, subtlety and timeless beauty.
The name Saraswati was inspired by the Hindu goddess Saraswati, daughter of Lord Shiva and Goddess Durga. It is believed that Saraswati endows human beings with the powers of wisdom, learning and artistic endeavor. She rides on a white swan, symbolizing purity and mental clarity. It is this marriage in one divine being of wisdom, art and consciousness that drew Elisa to honor her business with the name of the goddess, Saraswati.